
(via youvsyou)
This is Jelena Abbou. She is a stunning fitness model and body builder. But… seeing her fantastically fit body being used for a mainstream cosmetic advertisement makes me happier than I can express.
Her figure strength is not being hidden. In fact, it is being displayed as the center piece of the advert. Flexing. Strong and incredibly beautiful. Her lats and delts absolutely demand my gaze.
Good on you, MAC. I don’t wear makeup, but if I did… I would go out of my way to purchase yours. Thanks for placing a strong woman on the front of your ads and for displaying her as both strong and beautiful. For not hiding her strength behind a wafish pose or layers of gauze.

As an aside, I wrote to their customer service to thank them for this. I expressed my thoughts and gratitude. If you’re interested in doing the same (which would be fantastic, I think they should receive as much positive feed back as we can give) you can contact them here.

Guess what I did this morning? That’s right… planks. Ugh.


I would like to use this as my rebellion against the body war. Against the curvy is better than fit. Against the heavy is better than skinny. Against all the against’s.
Can’t people just accept that all bodies are different? The battle of one against the other is old. It’s so desperately old. Ancient. Get a grip and remember that figures vary because of genetics, fitness, diet and health. Different isn’t bad. Similar isn’t bad. Stop battling in defense of your body for one minute and embrace it. While you’re at it… embrace all body types.
How amazing the human form is. What amazing things it’s capable of. The things it can do, the places it’s been and can go… So slow your words… your words of battle against the slim, the heavy, the straight, the curvy. Against the flat butt, the fat butt. Against the shallow abs, the deep abs. Against the short bodies, the tall bodies…
We are all allowed our own opinion of beauty… but what would that opinion be if you were blind? If you knew the person in the image personally?
It’s not THAT much to ask for people to accept that not everyone has to fit the current or modern ideal to be beautiful, is it? Nah, I didn’t think so. :D
Photo credit here.

… ohai!
(Source: afortunat)

Nothing says lovely like a confidant fit woman in a pair of jeans.
♥
(Source: sheissopretty)

(Source: edit-view-go)

I found these on a bodybuilding forum and thought I would put them together and share.
Part of me is annoyed by the idea of how these kinds of adverts can lead average people to believe these false realities while the rest of me feels terrible for these models. No matter how hard they work, they are constantly told they don’t look good enough. They are the ones being constantly photoshopped, not you or I. That must be a hard thing to know when you fall asleep at night.


Photo by Pat Lee | http://patlee.net

This stunning lady is Cindy Landolt. She used to be a fashion model but was told she was too muscular by the judges when she got runner-up in the Miss Zurich Beauty contest. So… she decided to start body building and become a fitness model instead. Oh my, what a lovely job she has done!
Click the picture to go to her site. What a stunning, smart and dedicated woman.

Photo by Pat Lee | http://patlee.net | http://facebook.com/patleephotographer
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